As a team you will bring the brand to life by developing an innovative marketing mix and launch plan. You will complete and present your luxury fashion brand team project. Consumer Goods Marketing: Branding, Retailing, B2B2C, Sales and Digital Expertise. MASTER - MAJEURE CONSUMER GOODS MARKETING - 2019 - ESSCA FORMATION INITIALE Social. This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. Au sein de son programme Master, l'ESSCA propose 4 filières en alternance. MASTER - MAJEURE CONSUMER GOODS MARKETING - 2018 - ESSCA FORMATION INITIALE Social. a better understanding of what it means to, You will emerge with practical experience in the process of, By the end of the course, you will have made your first moves to becoming a, dynamics of the luxury industry, key trends in the luxury market. The Master in Consumer Goods Innovation and Marketing (CGIM) aims at empowering innovation and marketing skills with reference to consumer goods, with a special focus on commodity goods. Fondée à Angers en 1909, pionnière des écoles de commerce après-bac, l’ESSCA s’est construit une réputation de qualité, confirmée l’an dernier par l’accréditation internationale EQUIS, qui vient s’ajouter aux accréditations EPAS et AACSB. Connectez-vous pour avoir plus d'informations. 3-year university (or similar) studies completed in any discipline, Conversational (level B2 Common European Framework: CEFR), If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your summer registration at ESSCA Online Campus. Profils suggérés. Connectez-vous pour avoir plus d'informations. Académie de Versailles ... Consumer Goods Marketing (en anglais) Corporate Communication and Digital Media (en … to build a strong brand with a clear focus on driving growth. Diplômes. Finance et Risk Management; Banque-Finance-Assurance/ITB; Marketing et ingénierie d'affaires; Sourcing and Supply Chain Management; Spécialisations possibles. Founded in 1909 in Angers, France, ESSCA is a grande école specialising in business, offering a wide portfolio of programs and degrees in commerce. À propos Bonjour, Je vous remercie de vous être arrêté sur mon profil et de prendre le temps de lire ce résumé. Connectez-vous pour avoir plus d'informations. Le Bachelor Marketing Digital est un diplôme délivré par deux Grandes Ecoles, ESSCA School of Management et EFREITECH - Académie du numérique. ESSCA école de management (ESSCA) Code UAI : 0922593U. ESSCA School of Management is a French grande école and business school. You will continue working on a luxury fashion brand team project. You will learn how fragrance marketing is different to luxury fashion marketing. Je suis actuellement étudiant en 4ème année à l'ESSCA en Master Consumer Goods Marketing. Professor in Luxury Marketing Strategy After having worked for major international groups in various marketing and brand management positions from consumer goods to premium and luxury brands, Catherine Bruneteaux-Swann set up her own consulting business in marketing … To view this page ensure that Adobe Flash Player version 9.0.0 or greater is installed. À propos Bonjour, Je suis actuellement étudiant en 5ème année en Master Consumer Goods Marketing à L'ESSCA à Angers. To sum up you will be working on 3 team projects during this. 6.0 credits. After having worked for major international groups in various marketing and brand management positions from consumer goods to premium and luxury brands, she started consulting in marketing strategy and brand management helping entrepreneurs and small businesses to build a strong brand with a clear focus on driving growth. Étudiante en quatrième année du programme Grande Ecole de l’ESSCA School of Management à Angers, je suis actuellement en Master 1 « Consumer Goods Marketing ». Étudiante en première année de master consumer goods marketing à l'ESSCA (école de commerce et de management), je suis actuellement à la recherche d'un stage de 4 à 6 mois pour la période de Janvier à Juillet (inclus) 2021. ESSCA école de management (ESSCA) Code UAI : 0490076S. The expertise gained during the course will be applied to a luxury brand innovation project which they will manage from A to Z as a team. Consultez le profil complet de Soline Staub. 1 rue Joseph Lakanal, Campus d'Angers. MASTER - MAJEURE CONSUMER GOODS MARKETING - 2019 - ESSCA FORMATION INITIALE Social. You will also be introduced to the specific nature of luxury brands. You will have the opportunity to enroll in various courses related to international business. Première école de commerce française post-bac accréditée à l’international pour l’excellence de son programme, l’ESSCA délivre un diplôme Bac + 5 visé par le Ministère de l'Enseignement Supérieur, de la Recherche et de l'Innovation, et revêtu du grade de Master. 7 majors and a double degree entirely taught in English: • Major in Consumer Goods Marketing • Major in Webmarketing • Major in International Business • Major in Entrepreneurship Discover how to join us! You will start working on a luxury fashion brand team project. Such approval is for your protection only; it is not required by Summer School at ESSCA Online Campus, which cannot approve credits for transfer. En trois ans après le baccalauréat, il propose une formation alliant connaissances des fonctions de l’entreprise et de l’économie, maîtrise des outils digitaux, créativité, curiosité et ouverture internationale. Strong team-working skills are required to collaborate with classmates on exercises and projects. You will develop analytical skills and demonstrate creativity, and strategic thinking. 55 quai Alphonse le Gallo, Campus de Paris. The course is ambitious, highly interactive, and requires dedication, initiative, and hard work. Évènements suggérés 22 Avr. Just like working in, Strong team-working skills are required to collaborate with classmates on, the ability to analyse marketing situations, with real life examples, case studies and. ESSCA is a global triple-crown Business School. About ESSCA. LES “L5” de la Majeure Consumer Goods Marketing de l’ESSCA : Lauréates du Challenge Auchan interécole. Parcours professionnel . Within three minutes you will know if you are able to join our ESSCA Online Campus this year! Activité Notre partenaire ASRock vient de sortir sa nouvelle gamme de modules PC basée sur le CPU AMD Ryzen Embedded V2000. What documents are required to apply for this program? View ESSCA M2 CGM 2018-19 4 Brand management - NPD PART 2 HANDOUT.pdf from MARKET 121 at ESSCA. Lundi 6 novembre a eu lieu la finale de l’évènement. 49th best Master in Management worldwide according to Financial Times. Week 3: Luxury marketing strategy. L’ESSCA détient les 4 plus prestigieuses accréditations internationales réservées aux meilleures écoles de management, AACSB, EQUIS, EPAS et AMBA. As a team you will study market opportunities and lay the foundations for the creation of a new luxury brand, by defining a consumer target and developing an innovative proposition with strong potential in the market. various courses related to international business. You will learn about how to develop the luxury marketing mix, with a focus on the specific nature of luxury products, communications and retail strategy. To build a successful career in an international environment, students will acquire academic knowledge, as well as methods and tools to manage different business cultures and compete in highly competitive marketplaces with strong local brands. Profils suggérés. You will learn about how luxury brands are created, built and managed. Profils suggérés. Week 6: Build and launch a new luxury brand. Catherine helps entrepreneurs and small, medium sized companies to develop their marketing strategy and turn their business into a brand. You will also be introduced to the specific nature of luxury brands. Je suis à la recherche d’un stage dans le secteur du Marketing ou de la Communication d’une durée de … The ESSCA Master’s Consumer Goods . Another of Catherine’s activities is to organize study tours in Paris to discover French luxury brands close-up by visiting luxury companies and interacting with their managers. It has close ties to French and international industry leaders such as Danone, Leclerc, Procter & Gamble, L’Oréal, ESSCA Ecole de management. Les spécialisations proposées en cinquième année : Webmarketing; Consumer goods marketing With an approach based on both lectures and workshops, students will learn how major luxury brands reinforce their desirability. Delivering results through consulting, workshops and coaching, her expertise covers brand audits, brand identity and positioning, communications and strategic marketing plans: a practical approach to brand strategy to help companies build a unique and strong brand with a clear focus on driving growth. bring the brand to life by developing an innovative marketing mix and launch plan. Connectez-vous pour avoir plus d'informations. Week 4: Fragrance marketing strategy. Connectez-vous pour avoir plus d'informations. Membre de la Conférence des Grandes Écoles, elle délivre un diplôme Bac + 5 visé, grade de Master et propose différents cursus pour des … Catherine Bruneteaux-Swann is a Brand and Marketing Strategy Consultant. Starts May 16, 2021 and lay the foundations for the creation of a new luxury brand, by defining a consumer target and developing an innovative proposition with strong potential in the market. The Master of Marketing/Master of Management – Consumer Goods Marketing gives graduates a strong grounding in marketing theory and … You will emerge with practical experience in the process of proposing innovative solutions. Créée en 1909, l’ESSCA School of Management est une Grande École postbac. Become a Specialist in Consumer Goods Marketing Sector in Europe . A particular emphasis will be paid to international approaches, and … MASTER - MAJEURE CONSUMER GOODS MARKETING, 2020 Autres Coordonnées personnelles . Cursus. Applicants in their final year of secondary school can apply for the first year of ESSCA’s « Grande Ecole Master programme » taught in french. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers. C’est gratuit. In addition to consulting, Catherine teaches strategic brand management, marketing strategy, innovation and entrepreneurship in business schools, specializing in consumer goods and luxury. ESSCA Awards 2019 ESSCA Awards 2020 Agenda Annuaire Carrière Jobs En savoir plus sur les stages à l'ESSCA Accompagnement de carrière/Coaching Coaching Le programme Little Big Impact Le bilan de compétences dynamique Services Annuaire Carrière Jobs Grâce à cette formation j'ai pu, jusqu'à présent, acquérir de nombreuses compétences en management, marketing, comptabilité et finance. Marketing program aims at triple marketing and sales competency in the industrial, mass retailing and B2C sectors. MASTER - MAJEURE CONSUMER GOODS MARKETING - 2020 - ESSCA FORMATION INITIALE ... ESSCA FORMATION INITIALE Social. If you have any doubts before your registration, see the different steps required to apply to our courses. Historically based in Angers, it now has campuses in Paris, Aix-en-Provence, Lyon, ... Major in Consumer Goods Marketing - Master programme – Major in Entrepreneurship Exchange Students Bravo à Julie Bonvilain, Anaïs Alexandre, Camille Girard,Justine Seigeot et Chloé Langlais pour leur prestation qui a su séduire le Jury de Managers Auchan ce Mardi 24 Avril à Tours pour la Finale Régionale Ouest. After having worked for major international groups in various marketing and brand management positions from consumer goods to premium and luxury brands, she started consulting in marketing strategy and brand management help ing entrepreneurs and small businesses to build a strong brand with a clear focus on driving growth. Pendant 2 mois, les étudiants de la majeure Consumer Goods Marketing ont travaillé sur le marché des glaces, grâce à POMONA partenaire de l’ESSCA. Discover and learn about luxury marketing strategy and brand management with a focus on French luxury brands. learn about how luxury brands are created, built and managed, to develop the luxury marketing mix, with a focus on the specif, learn how fragrance marketing is different. We are future creators, empowering and inspiring our ethically-minded students to express their talent. Je suis à la recherche d'un stage d'une durée de quatre à six mois à partir de Janvier 2021 dans le département marketing / communication d'une entreprise au rayonnement international. s. You will have the opportunity to enroll in. After having worked for major international groups in various marketing and brand management positions from consumer goods to premium and luxury brands, Catherine Bruneteaux-Swann set up her own consulting business in marketing strategy and brand management. Évènements suggérés 27 Avr. By the end of the course, you will have made your first moves to becoming a luxury brand manager. A variety of product categories will be covered to give students a clear overview of the diversity of luxury brands, including fashion, accessories and fragrance. In addition to consulting, Catherine teaches strategic brand … BP 40348 ... Consumer Goods Marketing (en anglais) Corporate Communication and Digital Media (en anglais) ... marketing et ingénierie d'affaires (en contrat de professionnalisation à Paris) Learn about our different courses created by our professors. marketing strategy and brand management with a focus on French luxury brands. To achieve great things, first we must dream. In addition to consulting, Catherine teaches strategic brand management, marketing strategy, innovation and entrepreneurship in business schools, specializing in consumer goods and luxury. After having worked for major international groups in various marketing and brand management positions from consumer goods to premium and luxury brands, consulting in marketing strategy and brand management. Marketing communautaire: Système de gestion de base de données: E-business: Système interactifs d’aide à la décision: Web marketing 1: Les différents types du Marketing: Référencement des sites: Marketing digital: Conception animation flash et traitement d’images: Consumer goods marketing: Communication de marketing intégrée In addition to consulting, Catherine teaches strategic brand management, marketing strategy, innovation and entrepreneurship in business schools, specializing in consumer goods and luxury. You will learn about the concept of luxury, dynamics of the luxury industry, key trends in the luxury market and luxury consumption. Justine Piot Master 2 - Marketing - Spécialité "Consumer Goods" chez ESSCA Angers, Pays de la Loire, France 308 relations We will provide transcript to have grades sent to your home institution, English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, TOEIC, Duolingo), Screenshot of the ESSCA Online Campus eligibility test result, Diploma (graduate students) / Unofficial transcript (undergraduate: junior & senior year), Most recent transcripts of records (and official translations to English or French), understand the marketing strategy of luxury brands and want to master tools and strategies in th, current know-how and practical insights into the real issues faced by, A variety of product categories will be covered to give students a clear overview of the diversity of, The expertise gained during the course will be applied to a luxury brand innovation, project which they will manage from A to Z, The course is ambitious, highly interactive, and requires dedication, initiative, and hard work. Discover if you are a match for ESSCA Online courses! ESSCA is where responsible leaders develop the critical and creative thinking skills to excel in some of … À propos Etudiante en 4ème année d'école de commerce à l'ESSCA, j'ai intégré le master Consumer Goods Marketing. ESSCA Awards 2019 ESSCA Awards 2020 Agenda Annuaire Carrière Jobs En savoir plus sur les stages à l'ESSCA Accompagnement de carrière/Coaching les Ateliers RH Coaching Le parcours Little Big Impact Services Annuaire Carrière Jobs ESSCA’S MASTER IN MANAGEMENT GRANDE ECOLE Duration 2 academic years. 92513 Boulogne-Billancourt Cedex. 234 relations. MASTER - MAJEURE CONSUMER GOODS MARKETING - 2019 - ESSCA FORMATION INITIALE Social. Discover luxury marketing strategy in a global context with a focus on French luxury brands. and the Far East. Je suis à la recherche d'un stage en marketing pour une durée de 6 mois à partir de Janvier 2021. To sum up you will be working on 3 team projects during this course: Catherine Bruneteaux-Swann is a Brand and Marketing Strategy Consultant. 10 équipes en compétition = 300 clients prospectés = … Applicants with an undergraduate degree can apply to be in the final 2 years (Masters level) of ESSCA’s “Grande Ecole Master programme”, which is accredited by both the French education ministry and EPAS. You will work on a fragrance brand innovation team project. Brand and product management Master 2 Consumer Goods Marketing Semester 9, … Just like working in luxury brand management. You will acquire a better understanding of what it means to create, build and manage luxury brands.
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