Getty/Instagram. One investor asked me to return once I had quadrupled my Instagram followers. Great Jones, the rapidly growing cookware company beloved by millennials, is seeing a rise in demand for its colorful Instagram-friendly cookware as Americans largely remain sequestered at … Senior Director of Commerce | Send deal submissions to deals@gizmodomedia.com. “Because the Always Pan is so beautiful, people leave it out on their stovetop. 81k Followers, 255 Following, 1,989 Posts - See Instagram photos and videos from Great Jones (@greatjones) A 2006 study on the impact of color in marketing from the University of Winnipeg found that consumers make snap judgments about products within 90 seconds of their initial interactions, and a large majority of these assessments seem to be based on colors alone. However, for a quality piece of cookware, this price is more than fair—especially when you consider its size (it holds almost 7 quarts). It’s Great Jones’ signature, and it’s one of the best looking handles I’ve ever seen. Never Break the Chain: Fleetwood Mac and the Making of Rumours, Cath Carroll. Buy now, pay later changed retail. 35-Year-Old Great Jones Cafe Has No Plans to Reopen in Wake of Owner’s Death. As Great Jones was developing, they served as testers and sounding boards. But when the pandemic forced them to shut down their factory for seven weeks in March and April, the company was forced to switch to a preorder model. To celebrate the launch, Great Jones tapped a few real-life New York couples to be photographed in an original Italian red-sauce establishment, … The water lounge seems to absorb people well - I think it was quite busy but I didn't notice as there were lots of chairs and spaces to enjoy. Cookware can be both functional and beautiful; it can cook well and be an item that people are proud to display in their homes. “The association between color and mood is less well established in the scientific literature than one might think,” said Susana Martinez-Conde, a medical scientist and professor who studies neurology and perception, and author of the book Champions of Illusion. People have been buying cookware from brands like Calphalon, Cuisinart, Hamilton Beach, and All-Clad for decades; they were typically sold through big-box retailers like Bed Bath & Beyond, Crate & Barrel, and Williams Sonoma. Jordan Nathan, the founder of Caraway, had a different mission: After leaving a nonstick pan on the stove too long and filling his apartment with fumes, he started to learn about the chemicals used in Teflon and nonstick cookware and wanted a safer alternative. The sauna and steam room were huge and fantastic to use. As the Biden administration ramps up, sign up for our essential weekly policy newsletter, This story is part of a group of stories called, Sign up for the Sign up to our newsletter Newsletter (Image credit: Great Jones) By Kaitlyn McInnis 2020-11-27T23:49:55Z. One name kept coming up. Health care and rent are next. Its primary façade on Broadway features an innovative terra-cotta screen that honors the rich masonry and cast-iron traditions of its context, yet is unabashedly modern. Great Jones, the rapidly growing cookware company beloved by millennials, is seeing a rise in demand for its colorful Instagram-friendly cookware as … While Great Jones was kind enough to send me The Dutchess for story consideration, at $145, it’s definitely an investment for most people. But looks aside, Great Jones checked off all the major performance and usability boxes. Gabriel Stulman vying for former Great Jones … Jones led the nation in passing yards, completion percentage, passer rating (203.06) and yards per attempt (11.2) and was also second in passing touchdowns and … “We live in small apartments, and you want your kitchenware to look good on your stove because that’s often the only place you can store it,” Tishgart said. An electric blue sheet pan or deep red plates won’t solve all your cooking burnout woes, but they might be able to bring a little more joy into what can otherwise be a tedious daily chore. pot that I’ve been using for several years. Nathan says he found that the color options in traditional cookware were lacking; he wanted to offer a broader range of colors that aligned with the way modern consumers think about designing their homes today, and he wanted cookware to be something that fit into their overall home design aesthetic. “At our peak, we’ve been up over 1000% on an average sales day,” Tishgart said via email. Millions turn to Vox to understand what’s happening in the news. Julian Thomas, a 30-year-old communications consultant in New York, told Vox that although he spent the first few months of the pandemic relying on takeout, he eventually decided he had to start cooking more as the months wore on, so he bought Our Place’s “Always Pan” in September because of its multifunctionality and aesthetics. The Welsh presenter has been absent from The One … But the people who see the most benefit from the use of bright colors in cookware may be the companies themselves — because seeing a lavender pan or a pine-green cutting board on their Instagram feed may influence a shopper to purchase that item, regardless of what else they know about the product. If anything, the preorder model may have added to the company’s allure: Customers followed East Fork’s social media and newsletter updates breathlessly to see when the next preorder sale would begin. 1 Great Jones Alley is a 12-story mixed-use residential development in NYC’s NoHo Historic District. Specifically, Jones mobilizes … Many marketers invest heavily in the concept of color psychology, strategizing on how to use colors in logos, marketing materials, ads, and products to influence consumers to make a purchase. A recent preorder sale lasted only 32 minutes before the company noted on Instagram that it had sold out yet again. Facebook will push you to read articles before you share them, The company says it wants to promote "more informed sharing. The Faberware is, admittedly, a less expensive pan, but the Great Jones absolutely trounced it, reaching a rolling boil about a minute and a half faster. In the past few years, there’s been a wave of direct-to-consumer kitchenware startups trying to disrupt the cookware and dinnerware categories: Our Place, Great Jones, Caraway, Made In, Milo, Misen, Material Kitchen, East Fork. “I don’t have a lot of space in ​my NYC apartment​, so I wanted to avoid a full 8-12 piece cooking set,” Thomas, who describes himself as a “sucker for aesthetics,” told Vox by email. Last Wednesday, rumors swirled that Great Jones Cafe—the quirky Cajun oasis among the high end restaurants and properties of NoHo—would close … Many of these startup founders would argue that quality and aesthetics don’t have to be mutually exclusive — a pan doesn’t have to be black, or be ugly, in order to work well. “That has resonated with people so strongly and been a part of the Great Jones story — the use of color and the joy there.”. Get our newsletter in your inbox twice a week. Taylor Jenkins Reid cited Fleetwood Mac as a direct inspiration for her novel the fictional oral history Daisy Jones & The Six, so why not start with the source?Cath Caroll, a British journalist and musician in her own right, interviewed the people behind the making of Fleetwood Mac’s most famous, acrimonious album. For Great Jones co-founder Sierra Tishgart, it was about being able to easily find high-quality products without having to go to multiple retailers and sift through dozens of options. We've built a free tool to generate dozens of hashtags for you from which you can choose your favorite. on Discogs. Great Jones currently offers five pieces of cookware: an enameled dutch oven, a stockpot, a saucepan, a skillet, and a small ceramic egg pan, and they all include Instagram-ready, rose gold-tinted handles, with no visible rivets on the inside of the pans. It’s clear that this isn’t just marketing hype, and these aren’t just cheap pans with millennial-friendly looks; they’re the real deal. The most devoted shoppers have tried to collect them in every color. The Great Jones Hot Dish arrived in my life at exactly the right moment. 535 reviews of great jones spa "This place is really great as an urban oasis. And that makes them more likely to cook a nourishing meal for themselves and those they love.”, Can the color of your cookware truly spark joy and impact how you feel? Please consider making a contribution to Vox today from as little as $3. It’s Great Jones’ signature, and it’s one of the best looking handles I’ve ever seen. And East Fork CMO Connie Matisse told Vox that March 2020 was their biggest sales month in company history, twice as big as the previous holiday season in November 2019. Most no longer worry about their own risk of Covid-19. “There was definitely a gap in the market to create a brand around safety and nontoxic materials,” Nathan said in an interview. Data from the food industry association FMI confirms that Americans shifted a sizable chunk of their food spending toward groceries and cookware instead of restaurants as a result of the pandemic. Alex Jones, 43, has opened up after struggling with a series of unfortunate issues at home today. So maybe changing things up in the kitchen with some colorful new cookware — and, yes, Instagramming it — can bring a little joy into the monotony of our daily pandemic routines. For true aesthetes, the dutch oven also comes in a variety of bold colors. And cookware sales have been way up in 2020: The Cookware Manufacturers Association reported that US cookware sales were up 36.2 percent in Q3 of 2020 versus 2019, and that overall from January to September, cookware sales were up 20.7 percent in 2020 versus 2019. You come in the regular-looking entrance, but then you go back, back and down, down, down into the caverns of a small modern bathhouse that looks like you should have a young man in cotton toga slapping your back with a eucalyptus branch. There’s no shortage of good pots and pans out there, but Great Jones makes some of the best performing (and best looking) cookware  I’ve ever tried. Will you support Vox’s explanatory journalism? A post shared by Great Jones (@greatjones), For Great Jones co-founder Sierra Tishgart, it was about being able to easily find high-quality products without having to go to multiple retailers and sift through dozens of options. As a result, “the colors have become a big differentiator” for East Fork, and the enthusiasm about the color launches on social media helped them grow as a brand. Tyson Foods reported a surge in sales of prepared food items as consumers lose patience with preparing three meals a day from scratch. When you buy a Wrought Studio™ Great Jones Christmas Dots I 48" L x 24" W Paintable Peel and Stick Wallpaper Panel online from Wayfair, we make it as easy as possible for you to find out when your product will be delivered. Or maybe you’ve seen electric blue sheet pans and deep green Dutch ovens from the startup Great Jones all over your feed, proudly standing out among the photos of tinier-than-usual Thanksgiving tablescapes. For Asheville, North Carolina-based East Fork Pottery, kitchenware is a form of art. Many Americans have a newfound excess of free time to cook, nest, and decorate. Great Jones also shares some of East Fork’s view of kitchenware as art — Tishgart described how the company prioritized color and aesthetics because they see cookware as not just a purely functional item but something that’s meant to be put on display in one’s home, to be seen and admired, elevating cookware to the status of a piece of art. In the end, certain colors probably can spark joy for some people — seeing bright colors in their kitchen may make them feel happy or calm. Oh, don't think I didn't look for him. In February, Americans spent 52 percent of their food budget outside of grocery stores and supermarkets; by April, that number was down to just 34 percent — approximately $23 billion in spending on restaurants and dining was redirected toward cooking at home within a matter of two months. pot and a Faberware 8 qt. They are not just functional — they also look beautiful on the stove or the dinner table. Some have copper cores, some are eight-ply and some are five-ply … it was so overwhelming.”. Looking for inspiration for your perfect Wedding Hashtag? “Great Jones Makes Pots and Pans You Won’t Want to Put Away” “High-End Performance Meets Instagram-Ready Looks” “Get a Handle On Your Pots and Pans” Caraway founder Jordan Nathan said that in the few months immediately after the pandemic hit the US in March, the company saw close to a 300 percent increase in sales. January Jones' good looks are never-ending! The unspoken assumption seems to be that purchasing decisions should be based purely on the quality and functionality of a product, not on aesthetics or whether it will make good content for your Instagram account. Learn more. Tishgart, the Great Jones founder, also reported that her company had hit record numbers this year, seeing particularly high sales in April and November. But what’s really wrong with Instagramming your cooking and featuring your seafoam green Dutch oven? Unlike other NoHo restaurants that have 30 minute plus waiting times for brunch, Great Jones is low key and your wait time will only be minutes, if any! Great Jones cookware is all over Instagram, and it's on sale for the first-time ever. Instagram Wedding Hashtag Generator Generate a Hashtag for your Wedding. Despite their high price tags, All-Clad Tri-Ply skillets are among the most popular pieces of…. “There are some studies that do point to a certain universality of experience in terms of associating certain colors with warmth, and also connecting the brightness of colors with positivity — which one could relate to joy. Eight months later, however, Americans who aren’t used to all this cooking are growing tired of it. Edward P. Jones writes as God might, were He to publish fiction. Great Jones Spa has such a beautiful subterranean space - the changing rooms and showers are well-stocked with everything you could need. They eventually retire some glaze colors, which further contributes to the exclusive, collector’s-item feel that East Fork has built around its color launches. Connie Matisse told Vox that initially, the concept of color launches was an economic choice: “Ultimately, why we leaned so heavily into this color launch thing was really basically out of necessity — because we make our own products, our marketing budget compared to our competitors’ marketing budget is just pathetic,” she said. It’s early days, but we’d love to see Great Jones expand the line to more sizes (a smaller saucepan, in particular, would be lovely), but the five on offer now (priced from $45-$145 each, or $395 as a full set) should cover just about anything you want to cook. During the 2020 college football season, Alabama quarterback Mac Jones played his way into a likely first round selection in the 2021 NFL Draft this April. The company has built a legion of devoted fans who anticipate launches of new colors, and their signature mugs have become so popular they’ve inspired their own Instagram hashtag (#TheMug). Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all. Search the world's information, including webpages, images, videos and more. Since the beginning of the pandemic, many Americans have been cooking a lot more because of the extra hours spent at home. View credits, reviews, tracks and shop for the 1970 Vinyl release of "All Bowed Down!" This holiday season, the pan, which is available in an array of muted tones called spice, sage, blue salt, lavender, and steam, has popped up on dozens of gift guides curating home and kitchen products — and it sold out for some time after Black Friday. Our Place co-founder and CEO Shiza Shahid also felt there were too many cookware products required for different purposes, and wanted to make the process easier. “I just remember being like, Okay, I need a stockpot. Jones is not a runner and doesn’t have a great body type, but he has shown the ability to slide and shuffle in the pocket and find throwing lanes. Commerce Content is independent of Editorial and Advertising, Great Jones makes some of the best performing (and best looking) cookware. One Great Jones Alley is a 12-story, 45,000 square foot mixed-use residential development in the NoHo Historic District that fronts onto historic Broadway and backs onto Great Jones Alley. We asked shoppers about pandemic furniture delays. “You had to go to one brand for cast iron, and another one for your nonstick, and another for stainless steel, and that was such a pain,” she added. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Eater wrote about the rise of a new class of DTC cookware brands in 2018, Cookware Manufacturers Association reported, A 2006 study on the impact of color in marketing, strategizing on how to use colors in logos, Twitter search results for the “Instagram Pan”, Please consider making a contribution to Vox today from as little as $3, The one crucial thing missing from Biden’s climate plan, How Biden could expand paid family leave to more Americans. Great Jones currently offers five pieces of cookware: an enameled dutch oven, a stockpot, a saucepan, a skillet, and a small ceramic egg pan, and they all include Instagram-ready, rose gold-tinted handles, with no visible rivets on the inside of the pans. I asked health experts about their post-vaccination lives. Google has many special features to help you find exactly what you're looking for. But now, many Americans have found themselves responsible for preparing three meals a day at home, a repetitive task that never ends — and with it comes endless rounds of washing dishes and cleaning the kitchen, all so you can begin the cycle over again the next day. Instagram used to be a place where we curated only the most glamorous moments of our lives, like parties, vacations, and dining out at restaurants. “If I keep something out on my stove and I’m proud of how it feels in my home, I’m gonna use it more, and it’s gonna be a part of my life. January Jones Has Joined Instagram, and It’s Surprisingly Great 54 Great Jones Street, Manhattan, NY 10012 (646) 429-8383 Visit Website More From Eater NY Sign up for the newsletter Eater NY The Great Jones Cafe landlord declined to comment but noted that the previous applicants are no longer involved. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. But I am so, so sick of cooking.”. I’m going to a retailer’s website and scrolling through 20 pages of stockpots. January Jones was a gorgeous sight to see in her latest revealing photo, which included a brown jacket and black sweat pants. So why are so many cookware startups suddenly launching in the last few years? Her response is characteristically unbothered. Designed by BKSK Architects and developed by Second Development Services and Richport Group, the structure contains six residential units with prices starting at $9.8 million, and will include a penthouse that reportedly spans about 4,000 square feet. Or perhaps you’ve seen the dinnerware startup East Fork’s distinctive colorful ceramic plates in your Instagram feed, appearing in the background of photos of elaborate work-from-home lunches created by your favorite food writers and chefs. Self-deprecating tweets admitting to purchasing an “Instagram pan” are a product of a culture where it’s seen as uncool to care or to purchase something that’s viewed as “basic,” even if you enjoy it. Really. Tishgart designed Great Jones to keep those various needs in mind, offering a range of materials with the goal of being a “one-stop shop” for cookware needs. You’ll have to act fast if you want to save on this hip new cookware brand! Now Great Jones has a real staff, an office kitchen, and ambitions much bigger than just looking good on Instagram. Many Americans are now spending more time than ever at home, and endless cycles of cooking, cleaning, and commuting from the bed to the desk to the couch are not quite glamorous enough for documenting on Instagram. “We’ve definitely taken an approach of offering colors that exist in the rest of your home,” Nathan says, aiming to create cookware that “matches your personality.” “It matches what you’re looking to build your home around,” he explains, taking a “home decor lens to kitchenware.”. Log into Facebook to start sharing and connecting with your friends, family, and people you know. But none of those activities are possible in the current pandemic reality, and our worlds have shrunk dramatically. If you’ve spent any amount of time scrolling through Instagram lately, you’ve probably seen what many have dubbed the “Instagram Pan.” The pan, called the “Always Pan” and made by the cookware startup Our Place, has become notable because its ads are ubiquitous, following customers around on Instagram relentlessly, displaying noodles being cooked in a lavender-hued vessel. https://www.businessinsider.com/great-jones-cookware-review It's a good idea to customize your profile by adding your name, a photo, a short bio, and a website link, if you have one, when you first get on Instagram. Great Jones’ Vivid Blue Sheet Pan Is Just What Your Instagram Needed Because those warped gray sheet pans have truly zero countertop appeal by Ellie Krupnick Nov 19, 2019, 3:56pm EST Early on in the pandemic, many Americans tried to make quarantine cooking feel novel and exciting. UFC Light Heavyweight Champion Jon Jones grabs spray cans from protestors in Albuquerque, New MexicoVia Jon Jones Instagram That’s the same type of construction you’d find in more expensive pans from the likes of Cuisinart and All-Clad, even as these are priced decidedly in the mid-range of the market. Great Jones had my attention. Founders of some of the most popular cookware startups told Vox they had seen significant growth during the pandemic. on Discogs. If BBC3's Normal People is your latest TV obsession you might want to know more about the leading actress - Daisy Edgar- “Even nerdy cooks who found pleasure in freezing sheets of pie dough a week ahead of time (yes, that’s me) might find the approach of the holiday overwhelming.”, In the New Yorker, Helen Rosner wrote that the obligation of needing to cook every day had sucked all the joy out of the act: “I’ve made hundreds of dishes for hundreds of meals. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. And I am so bored. But in 2020, something new happened: The confluence of a pandemic that drove everyone indoors and shut down many restaurants, combined with many Americans having a newfound excess of free time to cook, nest, and decorate, has created a moment for these cookware brands to shine. “With everyone spending so much more time at home with their stuff, and a lot of people do still have money in the bank right now, home is where we’re spending it,” Matisse said. In the Before Times, breakfast might have been on the go while commuting, coffee was grabbed at a coffee shop or at work, and lunch was from the salad joint near the office. “And yes, there’s a superficial element to that; you like how it looks and maybe want to post it to Instagram, but that’s actually going to encourage you to cook more,” she added. I talked to the founders of a few of them, and each reported being dissatisfied with the options from big-box retailers — but for different reasons. Dein Younes Jones Business-Mail: kontakt@younesjones.de _____ - FOLGT MIR AUF: Snapchat Younes.jones Instagram Younesjones Facebook Younes jones _____ IMPRESSUM Younes Jones c/o … Brown was speaking as much to the collective casualness of the COVID era, as she was to the freedom she feels at the helm of Jones Road, her first … “We made colors that brought us and our community joy,” she said via email. Our mission has never been more vital than it is in this moment: to empower through understanding. The Supreme Court is facing a showdown over abortion. Got the vaccine? To test out the stockpot they sent me to try, I boiled two cups of water on identical gas burners over high heat in both the Great Jones 8 qt. I think that design element was missing from the majority of brands.”, Our Place’s Shiza Shahid believes the same. They offer their products in a range of bright colors and pastel shades previously never seen in the cookware category, and as a result, they have become ubiquitous on the platform. The pans are oven safe to 500 degrees, dishwasher safe, induction-friendly, and include laser-etched measurement markers on the inside, which can potentially save you a few dirty measuring cups. Other studies have also shown that colors can play a role in purchasing decisions. Construction is approaching completion at 25 Great Jones Street, aka 22 Bond Street, an 11-story condominium building in NoHo. If there is one thing that has defined the past eight months, a nearly universal experience many have shared, it’s the never-ending daily drudgery of having to feed ourselves. “To me, the aesthetics are about taking pride in it,” Tishgart said. Just enter your names and the date of your wedding below and the machines will do the work! January Jones, who has a very good Instagram with a very specific aesthetic (beautiful, unhinged), is being investigated by the National Enquirer for being hot on main. View credits, reviews, tracks and shop for the 1970 Vinyl release of "All Bowed Down!" It doesn’t hurt that they’re comfortable to hold too, and don’t get hot. 1,611 Followers, 277 Following, 128 Posts - See Instagram photos and videos from Great Jones Spa New York (@greatjonesspa) Most importantly though, the stockpot, saucepan, and skillet are all constructed from fully clad stainless steel, meaning their fast-heating aluminum cores extend up the sidewalls for even heating throughout. Now they periodically open up sales for preorders, close them when they sell the exact amount of product they felt they could make, and ship items to customers within six to eight weeks. They baked bread and grew scallions and made shallot pasta and tried new and adventurous recipes to pass the hours spent at home. With restaurant shutdowns and social distancing restrictions, they’re dining out less — so they’re taking some of the budget they previously spent on restaurants and spending it on groceries and cookware instead. August 29, 2006. Great Jones Café, located on Great Jones St between Lafayette and Bowery, is casual and cozy and serves comfort food that rivals NoHo favorite, Peels, just around the corner. newsletter. Should you want to go all-in on Great Jones cookware, a complete five-piece set, including a Dutch oven, stockpot, saucepan, and two skillets, will run you just $395—a steal by any standard. It’s easy, and common, to make fun of Instagram-friendly, colorful cookware — peruse the Twitter search results for the “Instagram Pan” and you’ll see lots of Twitter users mocking it for its Instagram aesthetic, or others guiltily admitting that they just caved in and bought it. Chip Malt, co-founder and CEO of Made In, told Vox via email that his company was seeing buyers who are “much more engaged at home, particularly with cooking,” calling home entertainment — including cooking — “definitely a consumer interest area.” Made In reports that its customers have also become more loyal — the repeat purchase rate is up by 20 to 30 percent since the pandemic began. “We’re working on product development now,” Tishgart confirms. To learn more or opt-out, read our Cookie Policy. "Great" - Google News November 20, 2019 at 03:56AM https://ift.tt/341ulUB Great Jones’ ‘Holy Sheet’ Pan Makes an Excellent Instagram Backdrop - Eater "Great" - Google News https://ift.tt/33OmhGK Shoes Man Tutorial Pos News Update Meme Update Korean Entertainment News Japan News Update The ceramics brand focuses on dinnerware: plates, bowls, mugs, and everything else you need for your tabletop. “When you did want color in the kitchen category, you typically had to choose like a bright red or really desaturated baby blue and nothing that really you’d find in the rest of your home,” Nathan says. They’re not exactly brand new — Great Jones launched in 2018, East Fork has been around since 2015; Eater wrote about the rise of a new class of DTC cookware brands in 2018. Experts say you can relax about your Covid-19 risk now. “I wanted something that would match my laid-back bachelor style.” He also reports that the pan helps him feel better about his “non-existent cooking skills,” saying, “I have a fancy pan that makes my sub-par meals look at least somewhat attractive.”, Well I caved and bought the Instagram panDon’t @ me in this vulnerable time pic.twitter.com/3ERbDDdffl. Alabama QB Mac Jones: I had ‘great meeting’ with Bears The chance that Mac Jones will be available when the Bears draft next month is seemingly dwindling by the day. Tejal Rao wrote in the New York Times about feeling home cooking burnout: “People all over the country are exhausted by the losses of the pandemic, police violence and continuing protests against it, and the tensions of the election,” Rao wrote. It’s impossible to talk about the proliferation of new cookware brands without talking about how many of them look like they belong on Instagram. And color plays a huge role at East Fork, where the company treats new color launches with the same fanfare another company might reserve for new product launches. Read customer reviews and common Questions and Answers for Wrought Studio Part #: W001861814 on this page. “They helped inform the grip of our handle, the weight of each piece, and the angles of the curves,” she notes. Jones … Great Jones/Instagram If you buy through our links, we may earn money from affiliate partners. Our Place launched in late 2019, so co-founder and CEO Shiza Shahid told Vox that “we’re too young to be able to isolate the impact (positive or negative) of the pandemic in our data,” but said that Our Place has seen growth every month since they launched, both before and after the pandemic.